Is This Website Built With Durable? How to Tell
AI website builder for small service businesses that generates a site in about 30 seconds.
Paste the URL into the analyzer and the Overview card shows a “Built with Durable” badge when the page matches, alongside the full tech stack, SEO audit and performance scores.
What Durable is
Durable asks for a business type and location and generates a complete small-business website, with copy, stock imagery, a contact form and an optional CRM and invoicing. It targets contractors, salons, consultants and similar local services, and hosts the result on durable.site or a connected custom domain.
Signals the analyzer checks for Durable
The detector searches the page HTML for any of these strings. One match reports the builder with high confidence.
durable.codurable.sitegenerator" content="durable
How to check it yourself
- Check the address. Sites on *.durable.site are hosted by Durable.
- Open the page, press Ctrl+U (Cmd+Option+U on a Mac) to view the source, then use Ctrl+F to search it. Search for "durable.co", which appears in asset URLs, footer credits and form endpoints.
- Look for a <meta name="generator"> tag naming Durable.
- Read the copy. Generated text tends to follow the same pattern for every business: a hero headline with the city name, three service cards and a testimonials block with stock portraits.
What Durable sites usually show in an audit
- Content is AI-written from a short prompt, so the analyzer's content section often shows low word counts, repeated phrasing and generic headings. Rewriting the copy is the biggest win for these sites.
- Stock images are loaded at large sizes. Image weight and missing modern formats are the usual performance findings.
- Basics such as HTTPS, a viewport tag and a mobile layout are handled by the platform, so the technical SEO checks mostly pass.
- Local-business schema and a Google Business Profile link are often missing even though they matter most for this audience.
These are tendencies from audits, not rules. Run the analyzer on the site in question, then use the fix guides for anything it flags, or compare it with a competitor.