Fix broken links
Dead links leak ranking power and tell visitors the site isn't maintained.
What it means
A broken link points to a page that no longer exists (404). They accumulate naturally as other sites reorganise or as you rename your own pages.
Why it matters
Broken internal links waste Google's crawl budget and dilute rankings; broken external links to your own moved pages frustrate exactly the visitors who were most engaged.
How to fix it
- Open our SEO tab — it lists every broken link found with its location.
- Fix internal links first: update the URL, or add a 301 redirect from the old address to the new one.
- For links to other people's dead pages, either remove the link or replace it with a working source.
- Set up a recurring check (our re-run, or a crawler like Screaming Frog) — link rot returns.
Helpful tools
- Our SEO tab
- Screaming Frog
- Ahrefs broken link report
Not sure if this affects your site? Analyze your website for free or compare it with a competitor.
Related guides
- Write a proper page title: The single most important on-page SEO element — 50–60 characters that sell the click.
- Add a meta description: Your 150-character pitch shown under the title in search results.
- Use exactly one H1 heading: The H1 tells Google and visitors what the page is about — there should be one per page.
- Add alt text to images: Describe each image in a few words — for accessibility, SEO, and slow connections.