Make it easy to get in touch
Any visible contact route — a contact page, support link or community link.
What it means
A visible contact route (contact page, support link or community link) in the header, footer, or a dedicated page tells visitors a real person is reachable. Its absence reads as a signal the site may not be a real business.
Why it matters
Visitors who can't instantly see how to reach you assume there's a reason you're hiding it. It also costs you the high-intent visitors who were ready to talk.
How to fix it
- Add a Contact, Support or Community link to the site footer on every page. A link to your GitHub Discussions or issue tracker is fine for open-source and side projects.
- You do not need to publish an email address or phone number. A contact form or a hosted support page gives visitors a route without exposing either.
- If you do publish a phone number or email, make them clickable (tel: and mailto: links) — half of mobile visitors will tap them.
- Add a Contact page and link it in the main navigation or footer.
Helpful tools
- Our UX tab
Not sure if this affects your site? Analyze your website for free or compare it with a competitor.
Related guides
- Add the viewport meta tag: One line of HTML that makes your site render at mobile width instead of zoomed-out desktop.
- Add a clear call-to-action: One obvious button that tells visitors exactly what to do next.
- Add trust signals: Reviews, guarantees, and credentials that make strangers comfortable buying.
- Show social proof: Numbers and voices of other customers — 'Join 4,000 teams' beats any slogan.